Why Are You Creating This?

In a world overflowing with content, it’s not enough to just create — you need to create with purpose.

Before you grab your camera, outline your script, or schedule that post, pause and ask yourself:

“Why am I producing this specific piece of content?”

That one question can change everything.

📌 The Content Trap

It’s easy to fall into the “post something” mindset — chasing trends, filling a calendar, checking boxes.

But content that doesn’t have a clear intention gets lost. Worse — it drains your energy without building your brand.

Whether you’re a business owner, a creator, or a team, content should do one or more of the following:

• Attract your ideal audience

• Connect emotionally or visually

• Educate or inspire

• Drive action (click, book, buy, share)

🎥 3 Simple Questions to Ask Before You Hit Record

1. Why am I making this?

   Is this to build trust? Promote something? Tell a story? Entertain?

2. What do I want the viewer to feel?

   Inspired? Curious? Confident? Seen? Amused?

3. What do I want them to do after watching?

   Follow? Message me? Share it? Book a service?

If you can answer those three clearly, you’re no longer just posting content — you’re building momentum.

✨ Content With Intention Creates Results

When I create for VDO clients, I don’t just think in visuals — I think in impact.

📲 A reel isn’t just a cool transition. It’s a moment of connection.

💬 A testimonial video isn’t just proof. It’s reassurance.

🎬 A promo isn’t just promotion. It’s a story of value.

🖊️ Your Turn

Next time you’re planning a post, campaign, or video, write this at the top of your doc or moodboard:

“What am I hoping people will feel, understand, or do after seeing this?”

That one line can turn a post into a tool — and turn a scattered feed into a strategy.